At Cactus Botanics, we are founded on the principle of giving benevolence and good health to citizens around the world.

We know that 2022 (and more recent years) have been rife with travails that have engendered high stress, anxiety and fear, along with the attendant impairment of wellness.

As 2023 begins, fresh and new, we highly encourage positivity in all forms as we in the natural wellness product development and marketing industry move forward. After all -- aren’t our products meant to help people optimize the joy of good, vibrant health that sets the stage for fulfillment and happiness?

New Hope Network, a key industry B2B media hub, has published an article by industry expert Melaina Juntti about key brands that are proactive in marketing the principles of positivity and kindness.

Paraphrasing Fred Hart, who is the partner and creative director of branding and packaging design firm Interact, she writes,

To this end, Juntti added, “One trend is gaining traction: Companies are centering their branding, marketing and messaging around kindness, positivity or joy.”

We could not agree more! And, we would like to add -- a constant state of pure gratitude for the customers we work with is also a characteristic that translates through to the consumer. We are committed to continue to provide high quality products to customers and make contributions to human health in 2023.