SUCCESS AT VITAFOODS
EUROPE & UPDATED INVENTORY REPORT
Vitafoods Europe just occurred in May (8 to 11) in Geneva, and we were pleased to be a part of it. Innovation to provide consumers with solutions they can count on to work and be safe all begin at tradeshows such as Vitafoods Europe.
Cactus Botanics has always taken part in major tradeshows worldwide because without such face-to-face presence, we cannot be effective in what we do.
Vitafoods Europe this year showcased emerging trends we found interesting. According to show organizers, an exciting area is personalized nutrition. In addition, certain seminars where spirited debate took place are essential in driving further development.
As Vitafoods Insights mentioned in its show wrapup
(vitafoodsinsight.com), there are two sides to an abundance of
information available to consumers, and we at Cactus Botanics
agree with both. One school of thought is that the more research
and materials are available for consumers, they better equipped
they are to make the right choices for themselves via supplementation
and healthy foods; while the other side believes that too much available
information can overwhelm consumers.
We, as supplier partners, believe you need to know your
consumer base, in general. Are you formulating for the more sophisticated
consumer? If so, they will welcome the information. If not, shape your marketing in a way that boils down essentials.
At Vitafoods, our staff made many new industry friends and colleagues, all with the same goal of providing natural products for people worldwide to take control of their health and well-being. Additionally, we at Cactus Botanics would like to share the most popular and highlighted products that attendees were interested in in Vitafoods Europe 2017, as well as our new product -- Fucosea™ Family (please see more details in our previous newsletters).